Microsoft Unveils AI-Enhanced Bing Search
New generative search feature integrates AI-generated answers with traditional search results, aiming to improve user experience and maintain web traffic.
- Bing's generative search combines AI summaries with regular search results, initially for a small user base.
- The feature provides detailed AI-generated responses, including sources and related content.
- Traditional search results are pushed to the side, sparking concerns about visibility and user preference.
- Microsoft claims early data shows the new layout does not reduce traffic to publisher websites.
- User feedback is being actively sought to refine the experience before broader rollout.
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