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Microsoft Unifies AppSource and Azure Marketplace Into Enterprise Microsoft Marketplace

Built for enterprise procurement, the store uses existing Microsoft billing to simplify buying, with mandatory security reviews to protect corporate data.

Image credit: Frederic Lardinois/The New Stack.
A view shows the Microsoft logo on the day of the Hannover Messe, one of the world's largest industrial trade fairs with this year's partner country being Canada, as both Canada and the European Union face new U.S. tariffs, in Hanover, Germany, March 31, 2025. REUTERS/Fabian Bimmer/File Photo

Overview

  • Microsoft launched the unified marketplace in the United States today with a phased global rollout planned over the coming weeks and months.
  • The consolidated catalog hosts cloud solutions, AI apps, and agents, with partner offerings surfaced directly inside Microsoft products where employees work.
  • Customers purchase through existing Microsoft billing relationships, with no app-sale commissions; Microsoft charges a publishing fee and expects revenue from related cloud usage.
  • Listings must pass Microsoft security and compliance reviews and are provisioned under the same governance controls used across the Microsoft Cloud.
  • Microsoft reports more than six million monthly visits to the marketplace and says the launch features over 3,000 AI apps and agents.