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Microsoft Trials Chrome Installation Warning and Targeted Edge Pinning Flags

Privacy advocates warn deploying usage-based Edge nudges requires telemetry collection, threatening user privacy.

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Microsoft Edge could be trying to eye a bigger market share
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Overview

  • Windows install workflows now display a live warning advising users against installing Chrome by highlighting Edge’s security and Microsoft trust.
  • Hidden in Edge Canary builds are feature flags—including “msPinningCampaignChromeUsageGreaterThan90Trigger”—to prompt heavy Chrome users to pin Edge once they close Chrome.
  • These targeted pinning and prompt flags remain in development and are not broadly activated for most Windows users.
  • Analysts say determining individual browser usage will likely depend on telemetry data, raising concerns over user privacy and potential antitrust issues.
  • Microsoft and Google have not publicly addressed recent reports, which follow EU Digital Markets Act–driven restrictions on default-browser prompts in the EEA.