Microsoft Tests Ads in Windows 11 Start Menu

Microsoft is currently testing ad integrations in the Windows 11 Start Menu, targeting a limited group of U.S. Beta Channel Insiders.

Microsoft announced testing of ad 'recommendations' in the Windows 11 Start Menu, affecting users in the U.S. Beta Channel.
The ads aim to promote applications from the Microsoft Store, appearing in the 'Recommended' section of the Start Menu.
Users have the option to disable these ads through the settings, ensuring control over the user interface.
This move continues Microsoft's trend of integrating ads into its operating systems, following previous attempts in Windows 10.
Feedback from Windows Insiders will influence whether the feature is rolled out more broadly.