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Microsoft Standardizes ‘Xbox on PC’ Label Ahead of Gamescom

This move seeks to reduce confusion by clarifying that Xbox titles run on existing PCs rather than implying dedicated hardware.

Grounded 2 trailer end screen showing new Xbox on PC branding
Are we finally at a point where all this might make more sense to the average consumer?
An image about Xbox PC changed to 'Xbox on PC' as Microsoft struggles with Windows gaming brand image
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Overview

  • Xbox on PC’ now appears on all recent promotional assets for Hellblade II, Age of Mythology: Retold and Grounded 2.
  • This consolidation ends weeks of mixed usage of the original ‘Xbox PC’ and the newer label among publishers and Xbox studios.
  • The revised phrase emphasizes that players access Xbox games on their own PC hardware and not on a separate Xbox device.
  • Developers have independently embraced the new label despite no public confirmation of a Microsoft mandate.
  • Microsoft is slated to unveil more on its combined Windows and Xbox handheld PC strategy at Gamescom next month.