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4w ago

Microsoft Standardizes ‘Xbox on PC’ Label Ahead of Gamescom

This move seeks to reduce confusion by clarifying that Xbox titles run on existing PCs rather than implying dedicated hardware.

Grounded 2 trailer end screen showing new Xbox on PC branding
Are we finally at a point where all this might make more sense to the average consumer?
An image about Xbox PC changed to 'Xbox on PC' as Microsoft struggles with Windows gaming brand image
Image

Overview

  • ‘Xbox on PC’ now appears on all recent promotional assets for Hellblade II, Age of Mythology: Retold and Grounded 2.
  • This consolidation ends weeks of mixed usage of the original ‘Xbox PC’ and the newer label among publishers and Xbox studios.
  • The revised phrase emphasizes that players access Xbox games on their own PC hardware and not on a separate Xbox device.
  • Developers have independently embraced the new label despite no public confirmation of a Microsoft mandate.
  • Microsoft is slated to unveil more on its combined Windows and Xbox handheld PC strategy at Gamescom next month.