Microsoft Sought Major Game Studio Acquisitions to Bolster Xbox Game Pass, Leaked Emails Reveal
- Microsoft considered buying Bungie and Sega to add to their content for the Xbox Game Pass subscription service.
- Xbox chief Phil Spencer wanted to acquire Sega's gaming studios to drive Game Pass subscriptions on PC, console and cloud.
- Bungie was also on Microsoft's list to acquire for their valuable Destiny IP and integrate their development and live operations into Xbox Game Studios.
- Other companies Microsoft considered buying included IO Interactive, Thunderful, Supergiant Games, Niantic, Playrix and Zynga.
- Microsoft was willing to spend big, up to $2-3 billion, to acquire game content and avoid competitors getting ahead in the subscription space that only Sony could really compete with via Game Pass.