Microsoft Set to Launch Cross-Device Mobile Game Store in July

The new browser-based store aims to bypass traditional app store fees and enhance accessibility across all platforms.

Microsoft's mobile game store will debut with its own titles including Candy Crush and Minecraft, before expanding to include third-party publishers.
Designed to be accessible on all devices and countries, the store circumvents the closed ecosystems of Apple and Google.
The launch is part of Microsoft's broader strategy to integrate gaming experiences across mobile, consoles, and PCs.
The move follows regulatory changes like the EU’s Digital Markets Act, enabling tech giants to establish direct-to-consumer web stores.
Microsoft's focus on a web-based platform aims to ensure that user identities and rewards are portable across different devices and platforms.