Overview
- The Xbox mobile store test site, which reporters checked Wednesday, now returns a 404 error, leading observers to say the project is on hold.
- Microsoft Gaming CEO Asha Sharma said the idea is not dead and pointed to an amicus brief filed three weeks ago that presses for more competition on mobile.
- Microsoft is looking to court rulings and new rules to open paths onto phones, including the Epic v. Google case in the U.S. and the EU’s Digital Markets Act.
- The company has floated possible routes such as a web-based storefront, Google’s coming Registered App Store program, or even placement inside Google Play if a judge orders it.
- The project had real tests, including Candy Crush and a “Crusher Club” perk that promised 10% more in‑app currency for purchases made through Microsoft’s store.