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Microsoft Readies Ad-Supported Access for Xbox Cloud Gaming, Reports Say

User sightings of “ad-supported playtime” prompts suggest a session-based option for non–Game Pass owners could arrive this year.

Overview

  • Windows Central reports that Microsoft plans an ad-supported, session-limited access tier for Xbox Cloud Gaming in 2026, with sources indicating some on-screen notices appeared prematurely.
  • Users, including The Verge’s Tom Warren, have encountered messages such as “1 hour of ad-supported play time per session” when starting cloud streams.
  • The reported approach would let players who purchased Xbox games digitally stream them without an Xbox Game Pass subscription.
  • Microsoft previously said it would experiment with free, ad-backed cloud play, but the company has not formally announced this specific tier.
  • Eurogamer notes industry talk of a possible reveal tied to the Xbox Showcase on 22 January, though timing and details remain unconfirmed.