Microsoft Pushes Full-Screen Ads Urging Windows 10 Users to Upgrade

The campaign highlights Windows 10's end-of-support deadline and promotes new Copilot+ PCs for Windows 11 adoption.

Microsoft has launched a new full-screen ad campaign targeting Windows 10 users, encouraging them to upgrade to Windows 11 or purchase new Copilot+ PCs with enhanced AI features.
The ads emphasize the October 14, 2025, end-of-support date for Windows 10 and warn users about the cessation of free security updates after that date.
Millions of Windows 10 devices do not meet Windows 11's hardware requirements, leading Microsoft to focus on promoting new PC purchases rather than software upgrades alone.
Extended Security Updates (ESU) are available for Windows 10 users at $30 for an additional year, but this option is not prominently mentioned in the ads.
Critics have raised concerns about the environmental impact of the potential disposal of older PCs and the financial burden on users unable to afford new hardware.