Microsoft Plans Xbox Mobile Gaming Store Launch in 2024

The move, following the Activision Blizzard acquisition, aims to challenge Apple and Google's dominance in the mobile gaming industry.

Microsoft is actively working on launching an Xbox mobile gaming store, aiming to compete with Apple and Google in the mobile gaming industry.
The move comes after Microsoft's $69 billion acquisition of Activision Blizzard, and the company is currently in talks with gaming industry partners.
Microsoft's CEO of Gaming, Phil Spencer, has stated that the mobile gaming store is an important part of their strategy and they are looking to launch it sometime in 2024.
The European Union's Digital Markets Act, which will increase scrutiny on app store practices, is set to come into effect in March 2024, potentially benefiting Microsoft's venture.
Apple is reportedly preparing to allow users to sideload applications, which could provide an opportunity for Microsoft to establish its presence in the mobile gaming industry.