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Microsoft Launches NLWeb to Bring AI-Powered Interactions to Websites

The open-source protocol unveiled at Build 2025 enables websites to embed customizable conversational interfaces using their own data and AI models.

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Overview

  • NLWeb allows websites to integrate natural language chatbots with minimal coding, leveraging their data and choice of AI models for tailored interactions.
  • The protocol supports Anthropic’s Model Context Protocol (MCP), promoting interoperability and secure AI integration across platforms.
  • Early adopters like TripAdvisor, Shopify, and Eventbrite are already exploring NLWeb to enhance user experiences with AI-driven features.
  • Microsoft announced plans to extend native MCP support to Windows 11, enabling secure operation of AI agents on the platform.
  • The initiative aims to decentralize AI deployment on the web, positioning NLWeb as a foundational standard for the emerging 'agentic web.'