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Microsoft Launches Copilot Checkout for In-Chat Purchases in the U.S.

Debuting at NRF 2026, the feature launches with select partners, with reporters seeking details on safeguards.

Overview

  • Copilot Checkout is rolling out on Copilot.com in the United States, allowing purchases to be completed inside a chat without visiting retailer sites.
  • Initial availability includes Urban Outfitters, Anthropologie, Ashley Furniture and some Etsy sellers.
  • Payments are handled through integrations with PayPal, Stripe and Shopify.
  • Retailers remain the merchant of record while Microsoft runs the checkout interface, with safeguards and payment handling details not yet clarified in coverage.
  • The release aligns with similar in-chat checkout efforts by OpenAI and Google, underscoring a broader shift toward agentic shopping.