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Microsoft Introduces AI Sales Agents to Enhance Productivity

The new tools, Sales Agent and Sales Chat, aim to automate sales tasks and provide actionable insights, with public previews set for May 2025.

Overview

  • Microsoft unveiled two AI-powered tools, Sales Agent and Sales Chat, designed to streamline sales processes and improve efficiency by automating lead research, customer outreach, and data analysis.
  • Sales Agent autonomously identifies leads, schedules meetings, and performs basic sales tasks, while Sales Chat provides actionable insights from CRM data, emails, and other sources using natural language prompts.
  • Both tools integrate with Microsoft 365 Copilot, Dynamics 365, and Salesforce, allowing users to manage sales workflows without directly accessing CRM platforms.
  • The Microsoft AI Accelerator for Sales program will launch on April 1, 2025, offering businesses support to transition from legacy CRM systems and adopt AI-driven sales strategies.
  • Microsoft claims over 160,000 organizations have used its Copilot Studio to create custom agents, with adoption rates doubling quarter-over-quarter, though some skepticism about long-term AI demand persists.