Overview

• Bing now displays a “Promoted by Microsoft: Your Copilot is here” banner at the top of search results when users look up AI competitors such as ChatGPT, Gemini or Claude.
• The banner doubles as an interactive input box that redirects queries straight into Copilot, appearing above the actual links to rival services.
• Fine-print “promoted by Microsoft” text is set in a tiny font and the banner turns bright white on tab return, dimming other results and spotlighting the prompt.
• Microsoft applies the same tactic to browser searches, showing a ‘promoted by Microsoft’ banner urging users to download or switch to Edge when they search for Chrome.
• These design prompts align with Microsoft’s reported 21% year-over-year jump in search and news ad revenue and Copilot’s surge into second place in user session traffic.