Microsoft Flags Jobs at Risk as Brazil Rolls Out R$23 Billion AI Push

Overview

• Microsoft's new analysis warns that routine roles such as translators, call-center operators, administrative assistants, cashiers and standardized content writers face high exposure to automation within a decade.
• Brazil's Science and Technology Ministry announced a R$23 billion, four-year national AI plan to accelerate implementation across sectors, including legal services.
• An OAB-SP study finds 55.1% of lawyers already use legal AI in daily work, underscoring rapid uptake in a market exceeding 1.5 million professionals.
• Law offices from Rio de Janeiro to Alagoas report productivity gains but require human review of AI outputs to safeguard quality and client interests.
• Despite momentum, TOTVS data shows only 8% of enterprises operate at an advanced AI stage, with skills gaps and uncertain returns leading firms to pilot and discontinue tools that underperform.