Microsoft Faces Criticism for Bing Mimicking Google’s Homepage

Google accuses Microsoft of deceptive tactics after Bing redesigns its interface to resemble Google when users search for 'Google.'

Microsoft Bing has introduced a redesigned interface that mimics Google’s homepage when users search for 'Google' or 'Google.com.'
The Bing results page includes a central search bar styled like Google’s, along with a doodle-like image, while hiding Bing’s branding through automatic scrolling.
Google Chrome VP Parisa Tabriz publicly criticized the move, calling it a 'new low' and part of Microsoft’s 'long history of tricks to confuse users and limit choice.'
This tactic is seen as part of Microsoft’s broader strategy to retain users within its ecosystem, leveraging Bing’s position as the default search engine in Windows 11’s Edge browser.
The move has reignited tensions in the long-standing rivalry between Microsoft and Google, with critics questioning the ethics of such user-retention strategies.