Overview

• Microsoft's ID@Xbox Twitter account posted an AI-generated image to promote indie games, sparking backlash from gamers, developers, and artists who criticized the company for not hiring an actual artist.
• The image, which featured children playing in a winter wonderland, had noticeable irregularities often associated with AI-generated art, such as odd facial expressions and strange control mechanisms on the children's sleds.
• Following the criticism, Microsoft deleted the post without acknowledging the backlash or issuing a public statement.
• Microsoft has been investing in AI and has previously announced plans to use AI-based solutions for game development, which has raised concerns about potential job cuts in the gaming industry.
• Other major technology companies, including Amazon and Ubisoft, have also faced criticism for using AI-generated images in their promotions.