Microsoft Considers Free, Ad-Supported Xbox Game Pass Tier

The proposed model targets markets with high mobile usage and limited access to gaming consoles, potentially expanding Game Pass' user base.

Microsoft is exploring the possibility of introducing a free, ad-supported tier to its Xbox Game Pass service, particularly targeting markets with high mobile usage but limited access to gaming consoles.
The proposed model would allow users to access game streaming after viewing ads, similar to the model used by YouTube.
Microsoft is targeting markets in Africa, India, and Southeast Asia, where a younger demographic with growing disposable income predominantly uses mobile devices.
This move aligns with Microsoft's larger vision of making Game Pass available on every screen that can play games, be it mobile or PC.
The introduction of an ad-supported Game Pass tier could help bolster the sales of the Xbox, especially in markets where the cost of subscriptions is a barrier.