Microsoft Considers Allowing Competing Digital Storefronts on Xbox

Phil Spencer, head of Microsoft Gaming, proposes a more open ecosystem for the console, challenging the traditional 'walled garden' model.

Microsoft's Phil Spencer is open to allowing competing game marketplaces like Epic Games Store and itch.io on Xbox, signaling a shift from the traditional console model.
This move aims to reduce the barriers for creators and players by providing more options for game purchasing and distribution.
Historically, console makers have maintained tight control over game distribution to recover costs, but Spencer believes this model is less viable in today's market.
The introduction of other digital storefronts on Xbox could challenge the conventional console business model and foster a more open gaming ecosystem.
Microsoft's openness to change is part of a broader strategy to adapt to the slowing console market and the increasing competition from mobile and PC gaming.