Overview

• Microsoft is considering implementing ads into its Game Pass service to expand its reach in developing regions, such as Africa and India, where the population may not have high-end disposable income.
• Xbox CFO Tim Stuart suggested a model where players could watch a 30-second ad in exchange for two hours of game streaming.
• The potential ad model would utilize xCloud streaming, allowing players to stream hundreds of games to any endpoint with a browser experience.
• Microsoft's consideration of this model comes after recent price hikes in its Game Pass service, making it less affordable for some players.
• The company had previously surveyed the interest in an ad-supported Game Pass subscription model.