Microsoft Considers Ad-Supported Game Pass for Developing Regions

Xbox CFO Tim Stuart suggests watching a 30-second ad could offer two hours of game streaming, targeting regions with lower disposable income.

Microsoft is considering implementing ads into its Game Pass service to expand its reach in developing regions, such as Africa and India, where the population may not have high-end disposable income.
Xbox CFO Tim Stuart suggested a model where players could watch a 30-second ad in exchange for two hours of game streaming.
The potential ad model would utilize xCloud streaming, allowing players to stream hundreds of games to any endpoint with a browser experience.
Microsoft's consideration of this model comes after recent price hikes in its Game Pass service, making it less affordable for some players.
The company had previously surveyed the interest in an ad-supported Game Pass subscription model.