Overview
- The ROG Xbox Ally X launched at $999 and the base Ally at $599, with Bond saying Ally X preorders sold out on the Xbox Store and sales moved quickly at other retailers.
- Bond said ASUS set the handhelds’ retail prices and stated she feels confident the devices deliver value at those levels.
- The Ally devices run Windows and emphasize Xbox services but do not natively run Xbox console games, a design that has fueled confusion over whether they are true Xbox hardware.
- Early reviews highlight strong performance and ergonomics, alongside criticism of software issues and the steep pricing, producing a mixed reception.
- Bond reaffirmed that next‑generation Xbox hardware is in prototyping and design with AMD and described the upcoming console experience as “very premium, very high‑end, curated.”