Overview

• Microsoft’s latest ad asserts its Copilot+ PCs are 58% faster than Apple’s M3 MacBook Air, based on Cinebench 2024 multi-core benchmarks.
• The comparison focuses on Apple’s year-old M3 Air, despite the recent release of the M4 Air and higher-end M4 Pro/Max models.
• Fine print in the ad notes that some Copilot+ PCs also outperform the new M4 Air, but no direct comparison is provided.
• Critics highlight Apple’s industry-leading performance-per-watt efficiency and fanless design, aspects not addressed in Microsoft’s campaign.
• The ad has drawn viewer backlash for being “outdated” and “low budget,” with some questioning the relevance of the comparison.