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Microsoft and Asus Set October 16 Worldwide Launch for ROG Xbox Ally Handhelds

The co-branded devices emphasize a console-style Windows experience with verified game badges and faster first launches, with pricing and preorders still unannounced.

Asus ROG Xbox
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Overview

  • Asus confirmed the ROG Xbox Ally and higher-end Ally X will ship October 16 in the U.S. and key international markets, with wider availability to follow.
  • The lineup splits into a base Ally (Ryzen Z2 A, 16GB RAM, 512GB SSD, 60Wh) and an Ally X (Ryzen AI Z2 Extreme with NPU, 24GB RAM, 1TB SSD, 80Wh).
  • Both run a controller-first Xbox view of Windows 11 designed for portable play and support PC storefronts like Microsoft Store, Steam and Epic, not Xbox console game builds.
  • Microsoft’s new Handheld Compatibility Program will label titles as Handheld Optimized or Mostly Compatible and add a Windows Performance Fit indicator to set expectations.
  • The Xbox app’s Advanced Shader Delivery preloads shaders to cut first-launch times by up to 10x, and the Ally X’s NPU will enable features like Automatic Super Resolution and AI highlight reels starting early next year; official pricing and preorder timing will follow in the coming weeks despite unconfirmed leak figures.