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Microsoft and ASUS Open Preorders for ROG Xbox Ally and $999 Ally X, Launching Oct. 16

Early sell-outs on Xbox.com suggest brisk demand despite laptop-like prices.

ROG Xbox Ally X on a wooden table with the side menu open.
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Photo: Microsoft/Asus

Overview

  • Microsoft confirmed pricing at $599.99 for the ROG Xbox Ally and $999.99 for the ROG Xbox Ally X, with UK prices at £499 and £799.
  • Preorders are live via Xbox.com, the ASUS eShop, and selected retailers in dozens of countries, and Xbox says Ally X units sold out on its store worldwide while other outlets still show stock.
  • Both handhelds ship October 16 and run a Windows 11 experience with an Xbox-focused mode designed for a more console-like, controller-first interface.
  • The base Ally uses an AMD Ryzen Z2 A chip with 16GB RAM and 512GB storage, while the Ally X upgrades to a Ryzen Z2 Extreme with 24GB RAM, 1TB storage, and a larger battery; both feature a 7-inch 1080p 120Hz display.
  • Coverage notes higher U.S. pricing versus the UK and links part of the gap to import tariffs, and compares the $1,000 Ally X to cheaper rivals like Steam Deck OLED and Lenovo’s Legion Go S.