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Micron Ends Crucial Consumer Brand to Redirect Memory Supply to AI Data Centers

Crucial shipments run through February 2026 with warranty support, followed by a full pivot to enterprise AI demand.

Overview

  • Micron confirmed it will exit the Crucial consumer business and cease retail sales globally after fulfilling shipments through the end of fiscal Q2, which concludes in February 2026.
  • The company cited surging data‑center demand for memory and storage as the reason for the move, saying the shift will prioritize larger strategic customers in faster‑growing segments.
  • Micron said warranties and customer support for existing Crucial products will continue during and after the transition.
  • The company plans to redeploy affected Crucial employees into open roles, signaling an effort to limit layoffs during the wind‑down.
  • Analysts and industry reports say the exit removes a major retail supplier, further tightens consumer DRAM and NAND supply, and could keep prices elevated as Samsung and SK Hynix also prioritize enterprise buyers.