Overview
- The film opened May 15–17 with a $17.1 million domestic weekend from 2,615 North American theaters and finished third at the box office.
- Industry trackers reported a projected second-weekend take of about $17 million through Sunday, a roughly 1% drop from opening, and an estimated $4 million on Memorial Day for a $21 million four-day total.
- If those projections hold, Obsession would post an 11-day domestic total near $51.3 million after earning $30.3 million in its first week and $37.9 million worldwide through that period.
- Obsession was made for about $1 million and was acquired by Focus Features and Blumhouse for roughly $14–15 million at TIFF, giving the title outsized profit potential if box-office and downstream sales continue.
- Strong early reviews, an eye-catching lead turn by Inde Navarrette, and targeted viral marketing including replica props helped drive word-of-mouth that analysts say explains the rare hold for a horror film and could influence future festival-to-mainstream releases.