Overview
- Morelia en Boca opened on October 3, with the Film Festival running October 10–19 and Day of the Dead programming scheduled from October 18 to November 2 across Pátzcuaro, Tzintzuntzan and Capula.
- State leaders forecast more than MXN 11 billion in economic spillover and roughly 11.5 million tourists in 2025, with up to 5 million visitors expected in the final quarter.
- Air connectivity has risen about 30% since July, adding direct service to Houston, Dallas, San Antonio, two Chicago airports, Los Angeles, San Francisco, Oakland and several Mexican destinations.
- Authorities are coordinating security with the National Guard, Civil Guard, Ángeles Verdes and Civil Protection, urging visitors to respect community rituals and to follow rules at the monarch butterfly sanctuaries.
- International promotion has focused on China and Europe, with Chinese arrivals to Mexico up 13% in July (~58,000 travelers), and a planned Tata Pancho AI assistant aims to help visitors build personalized itineraries.