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Michigan Town Unites to Move 9,100 Books in 'Book Brigade' for Expanded Bookstore

Serendipity Books prepares to open its larger, more accessible location after a community-driven move garners national attention and over 1.6 million online views.

Book lovers banded together to help a local bookstore in Michigan move its inventory.
People help transfer books for Serendipity Books in Chelsea, Mich.
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Overview

  • Around 300 Chelsea residents formed a human chain to pass 9,100 books one by one to Serendipity Books' new Main Street location, completing the move in under two hours.
  • The unique 'book brigade' involved volunteers aged six to 91, emphasizing inclusivity and the town's close-knit spirit.
  • The new space is more than twice the size of the previous location and will open ahead of Independent Bookstore Day on April 26, offering improved accessibility with no stairs.
  • Footage of the event, shared on social media, has gone viral with over 1.6 million views, showcasing the power of grassroots community efforts.
  • Owner Michelle Tuplin, who has run the store since 2017, praised the overwhelming support, calling the move both efficient and a meaningful bonding experience for the town.