Michigan Set to Regulate AI-Generated Political Ads

New legislation will require clear disclosure of AI use in political advertisements and ban deepfakes close to elections.

Michigan is set to pass a law requiring transparency in AI-generated political ads, joining states like California, Minnesota, Texas, and Washington in regulating deepfakes in political advertising.
The legislation, expected to be signed by Governor Gretchen Whitmer, will require campaigns to clearly state if a political advertisement was created using artificial intelligence.
The use of AI-generated deepfakes will be prohibited within 90 days of an election without a separate disclosure identifying the media as manipulated.
Violations of the proposed laws could result in a misdemeanor punishable by up to 93 days in prison, a fine of up to $1,000, or both.
The move comes amid increasing concerns that generative AI will be used in the 2024 presidential race to mislead voters and impersonate candidates.