Michelob Ultra's Super Bowl Ad Stars Messi, Sudeikis, and Marino in Beach Soccer Game

The commercial is part of the brand's strategy to tap into the growing U.S. interest in soccer and expand its market share.

Lionel Messi, Jason Sudeikis, and Dan Marino star in Michelob Ultra's Super Bowl commercial, which features a beach soccer game.
The ad is part of Michelob Ultra's strategy to capitalize on growing U.S. interest in soccer and increase its market share.
Michelob Ultra has partnered with global soccer stars and sponsors Team USA and Copa América USA 2024, indicating a long-term commitment to soccer.
Jason Sudeikis' role in the ad is a callback to his character Ted Lasso, a soccer coach in the popular Apple TV+ series.
Lionel Messi was named a brand ambassador for Michelob ULTRA near the end of 2023, suggesting the ad was likely written with him in mind.