Overview

• Lionel Messi, Jason Sudeikis, and Dan Marino star in Michelob Ultra's Super Bowl commercial, which features a beach soccer game.
• The ad is part of Michelob Ultra's strategy to capitalize on growing U.S. interest in soccer and increase its market share.
• Michelob Ultra has partnered with global soccer stars and sponsors Team USA and Copa América USA 2024, indicating a long-term commitment to soccer.
• Jason Sudeikis' role in the ad is a callback to his character Ted Lasso, a soccer coach in the popular Apple TV+ series.
• Lionel Messi was named a brand ambassador for Michelob ULTRA near the end of 2023, suggesting the ad was likely written with him in mind.