Particle.news

Michelob Ultra Upper Deck Golf Coming to Rogers Centre

A branded nine‑hole, 90‑minute golf activation repurposes Rogers Centre as a winter entertainment venue.

Overview

  • The event was announced on Wednesday, Oct. 14, and is set for a limited run in January 2027 with sessions listed from Jan. 20 to Jan. 24.
  • Rounds are nine holes and last 90 minutes with tee times from 7 a.m. to 9 p.m., and participants will move from the 200 level up through the 500 level to play.
  • Organizers will supply clubs at every tee box and give each player 18 balls, and the experience includes music, food, cold beverages, activations and a finish on the Rogers Terrace.
  • Waitlist members will be offered tee times on Oct. 28 for specific January dates and Blue Jays season ticket holders have an earlier presale starting Oct. 26; general public sales have not yet opened.
  • Upper Deck Golf has run at other MLB parks such as Yankee Stadium and PNC Park, and this Toronto stop reflects a growing trend of using ballparks for branded, ticketed winter entertainment that can boost venue revenue and fan engagement.