Overview

• Anheuser-Busch said Michelob Ultra led U.S. retail beer sales for the 52 weeks ended Sept. 14, citing Circana data.
• NielsenIQ data shows the brand also ranked No. 1 in bars and restaurants over the past year.
• Draftline Technologies previously reported Michelob Ultra held the largest share of U.S. draft tap lines through late 2024.
• The reshuffle follows Bud Light’s 2023 boycott fallout, which lifted Modelo to No. 1 until Michelob Ultra’s latest gains.
• Constellation Brands cut its sales outlook due to tariffs and softer Hispanic demand as AB InBev shares rose this year while Constellation’s fell sharply.