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Michelle Pfeiffer Protests FDA Approval of Apeel Coating on Organic Produce

The backlash has led top retailers to decline selling FDA-approved produce coated with Apeel’s plant-derived film.

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Overview

  • The FDA granted approval in mid-July for Apeel Sciences’ edible plant-based coating on USDA-certified organic fruits and vegetables.
  • Michelle Pfeiffer denounced the approval on Instagram, labeling the invisible, allegedly unremovable film “very concerning.”
  • She posted a list of grocers—including Costco, Publix and Trader Joe’s—that will not stock produce treated with the coating.
  • Apeel maintains its coating can be removed with warm water and a gentle scrub and is composed of ingredients found naturally in plant peels and common foods.
  • The company reiterated that Bill Gates holds no ownership stake despite having received Gates Foundation grants in 2012 and 2015.