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Michelle Obama Releases ‘The Look,’ Linking White House Scrutiny to Purposeful Fashion

The former first lady says she used clothing as quiet messaging under what she describes as an unusually intense public gaze.

Overview

  • Published Nov. 4, The Look presents a first-person account of Michelle Obama’s style choices with photos and explanations from her time in and after the White House.
  • In the book, she writes that as part of the first Black first couple she was under a “particularly white hot glare” and that the Obamas did not receive the grace afforded to some other families.
  • She told ABC’s 20/20 that being the first meant “everything matters,” and she avoided talking about fashion in office because it felt like a distraction from her work.
  • Obama frames style as “soft power,” saying what someone wears can signal values, background, and culture, and she notes that women in public life are often attacked over their appearance.
  • Right-leaning outlets amplified her “white hot glare” phrasing and tied it to earlier comments she has made about race in America.