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Michelle Obama Launches 'The Look,' Tells Colbert How Fashion Shaped Her Public Image

She says clothing helped her steer perceptions to expand visibility for Black women.

Overview

  • Obama appeared on The Late Show on Nov. 4 to promote The Look and described using style carefully, thoughtfully, and strategically during the campaign and as first lady.
  • She said she moved quickly to control how she showed up in public to counter distortions, calling it a race to let the country learn her story from her.
  • The book, published Nov. 4, is a photo-driven volume with more than 200 images that traces her style evolution and its purpose.
  • Discussing her Vogue covers, she noted that a Black woman on a major fashion magazine who is not a model or actress is rare, framing the visibility as meaningful representation.
  • On Instagram, she called style a language of its own, credited her longtime team by name, and coverage ranged from fashion highlights of her Late Show look to criticism of the interview’s political framing.