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Michelle Keegan Returns to Bulgaria for Sky Ad Campaign with Idris Elba

Under a six-figure deal with Sky, she is filming global promos in Bulgaria, sharing rare insights into her journey as a new mother.

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Overview

  • Keegan has resumed filming in Bulgaria this week for her first major post-maternity assignment under a new six-figure Sky advertising deal.
  • She will shoot a series of global promotional clips alongside British actor Idris Elba, who serves as Sky’s established “face.”
  • The actress has posted rare images of daughter Palma Elizabeth on set and during her recent family outings.
  • The Sky partnership builds on Keegan’s growing lifestyle brand, following successes in Brassic, Fool Me Once and recent fashion collaborations.
  • Four months after welcoming Palma in March, Keegan has acknowledged the emotional challenge of balancing full-time motherhood with high-profile career commitments.