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Michelle Keegan Debuts Transformative Sky–Netflix Ad in New Behind‑the‑Scenes Images

The campaign showcases high-concept TV homages during a period of renewed activity that includes filming ITV's The Blame.

Overview

  • New images released Friday show Keegan shooting a Sky Essential TV advert presented as a collaboration with Netflix.
  • The spot features character homages to Bridgerton, House of the Dragon, Squid Game, and The Day of the Jackal.
  • Keegan unveils a striking platinum‑blonde look for the campaign alongside elaborate wigs and costumes.
  • She is currently filming ITV’s The Blame, leading the series as DI Emma Crane, which ITV bills as a mystery with complex characters and twists.
  • The BBC has confirmed Ten Pound Poms will not return for a third series, while reports of a six‑figure Sky deal remain unconfirmed by the companies.