Overview
- Tensions escalated after São Paulo governor Tarcísio de Freitas posted a campaign‑toned video attacking the Lula government and arguing the country cannot endure four more years of the PT.
- Cristiane Freitas wrote that Brazil needs a “new CEO, my husband” on Tarcísio’s post, which he liked; Michelle Bolsonaro also liked the comment and shared the video.
- Allan dos Santos framed Michelle’s interaction as support for a Tarcísio presidential bid, prompting a public rebuttal in which she called him a “ventriloquist’s puppet” and denied any endorsement.
- Bolsonarist figures pushed back on the “CEO” framing and on Tarcísio’s perceived ambitions, with Carlos Bolsonaro mocking João Doria’s past “CEO” branding and Paulo Figueiredo rejecting technocratic rhetoric.
- The feud plays out as Jair Bolsonaro backs Flávio Bolsonaro for 2026 and recent Quaest polling shows Lula ahead in tested scenarios, with Tarcísio as the most competitive right‑wing challenger yet still trailing.