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Michaels Finalizes Joann Brand Acquisition, Expands Fabric and Sewing Range

The chain plans to roll out Joann’s private-label brands to nearly 1,000 locations by year’s end.

Michaels is increasing its assortment of fabrics for quilting, apparel and home decor.
Michaels
A Michaels location in New York. The retailer announced that it's expanding its fabric selection in light of Joann's collapse.
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Overview

  • Michaels has completed the purchase of Joann’s intellectual property and private-label brands, including the Big Twist yarn and fabric lines.
  • The retailer is adding over 600 new SKUs across fabric, sewing, and yarn categories to meet growing DIY demand.
  • To date, 680 Michaels stores have received the expanded textile selection and 280 additional locations will be stocked by the end of 2025.
  • Searches on Michaels.com for “fabric” and “sewing” have increased by roughly 80 percent and 40 percent respectively over the past year.
  • Debtwire placed Michaels on its Retail Distressed Watchlist, citing tariff pressures on its 75 percent China-based supplier network.