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Michaels Buys Joann Brands to Strengthen Fabric, Sewing, Yarn Offerings

The acquisition brings Joann’s private labels to Michaels stores to capitalize on surging DIY demand uncovered by website search trends.

Michaels is increasing its assortment of fabrics for quilting, apparel and home decor.
Michaels
A Michaels location in New York. The retailer announced that it's expanding its fabric selection in light of Joann's collapse.
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Overview

  • On June 5, Michaels completed the purchase of Joann’s intellectual property and private label brands, including its Big Twist yarn and fabric lines.
  • The retailer has rolled out expanded fabric, sewing and yarn selections in 680 of its 1,300 stores, with another 280 locations scheduled for updates by year’s end.
  • More than 600 new SKUs have been added across sewing and quilting supplies, fabrics, yarns and new sewing machines from brands such as Brother and Singer.
  • Michaels reported year-over-year website search increases of nearly 80% for “fabric” and 40% for “sewing,” fueling its decision to broaden the product assortment.
  • Debtwire placed Michaels on its Retail Distressed Watchlist over its reliance on Chinese suppliers and the impact of tariffs, highlighting concerns about the company’s privately held financial transparency.