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2mo ago

Michaels Acquires Joann’s Private Labels and Expands Fabric, Sewing and Yarn Offerings

Following its acquisition of Joann’s intellectual property, Michaels is integrating Big Twist yarns with more than 600 new products in stores, online through a dedicated landing page.

Michaels is increasing its assortment of fabrics for quilting, apparel and home decor.
The Michaels corporate logo is displayed on a sign at their store on January 31, 2025 in San Diego, California. The crafts retailer announced it has acquired the intellectual property of Joann, which filed for bankruptcy earlier this year. 
FILE - In this April 24, 2020 file photo, customers lineup outside a Michaels store in Houston. (AP Photo/David J. Phillip, File)
Michaels

Overview

  • Michaels completed its purchase of Joann’s intellectual property and private-label brands in early June, securing rights to the Big Twist yarn line.
  • The retailer has added over 600 new SKUs across fabric, sewing and yarn categories to 680 stores and plans to equip 280 more locations by year-end.
  • Online searches for “fabric” and “sewing” on Michaels.com climbed 77% and 39% respectively over the past year, prompting the expanded assortments.
  • New offerings include Big Twist Value Plus and Big Twist Posh yarns, Brother and Singer sewing machines, Oliso Smart Irons, plus Red Heart, Bernat and Lion Brand yarn collections.
  • A dedicated landing page now guides former Joann customers to curated product assortments and updates on new arrivals in stores and online.