Overview
- Michaels completed its purchase of Joann’s intellectual property and private-label brands in early June, securing rights to the Big Twist yarn line.
- The retailer has added over 600 new SKUs across fabric, sewing and yarn categories to 680 stores and plans to equip 280 more locations by year-end.
- Online searches for “fabric” and “sewing” on Michaels.com climbed 77% and 39% respectively over the past year, prompting the expanded assortments.
- New offerings include Big Twist Value Plus and Big Twist Posh yarns, Brother and Singer sewing machines, Oliso Smart Irons, plus Red Heart, Bernat and Lion Brand yarn collections.
- A dedicated landing page now guides former Joann customers to curated product assortments and updates on new arrivals in stores and online.