Michael Kors Debuts Official Amazon Storefront with Thousands of Products
The launch marks a strategic move by Capri Holdings to expand digital reach and enhance consumer accessibility through Amazon's platform.
- Michael Kors has launched its first official Amazon storefront, offering handbags, ready-to-wear items, and accessories directly from the brand.
- The storefront features thousands of products, including this season's Laila bag, all available with fast, free Prime delivery.
- Shoppers can experience immersive brand content, including campaign videos, imagery, and behind-the-scenes material, tailored to the Michael Kors lifestyle.
- Capri Holdings, Michael Kors' parent company, views the Amazon partnership as key to engaging consumers and driving growth across its brands.
- The launch is being celebrated with a private dinner in New York hosted by Michael Kors and Suki Waterhouse, coinciding with the Spring 2025 campaign.