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Michael Jordan Jersey Sells for Record $12.26 Million

The Joopiter sale shows how verified rarity, documented provenance, irrevocable bids, buyer fees, buyer anonymity are driving multi‑million dollar prices.

Overview

  • The white No. 23 jersey Jordan wore in Game 3 of the 1998 NBA Finals sold for about $12.26–$12.3 million with the lot closing late Tuesday.
  • Joopiter, Pharrell Williams’ digital auction house, listed the piece as the only publicly known white game-winning jersey from the 1998 Finals and relied on MeiGray photomatching to verify provenance.
  • Reports say the winning entry was entered as an irrevocable bid that effectively produced a roughly $10 million hammer price plus about $2.26 million in buyer’s fees to reach the final figure.
  • Seller Rob Gough, who bought the jersey in 2023, said he sees himself as a steward of sports history and has previously traded other high-value collectibles.
  • The sale sets a new NBA/basketball jersey record while leaving the overall sports-jersey high mark with Babe Ruth’s 1932 jersey, and it signals continued strong demand for authenticated Jordan-era items that are rare because teams then did not track or retire single-game uniforms.