Michael Cera Stars in CeraVe's Super Bowl Ad Campaign

The actor's involvement in a quirky marketing strategy aims to debunk rumors of his founding role in the skincare brand.

Michael Cera's recent appearances with CeraVe products and in promotional videos are part of an elaborate Super Bowl ad campaign.
The campaign humorously plays on the actor's name similarity to the brand, featuring Cera in fantastical and comedic scenarios.
CeraVe clarifies that the brand has always been developed with dermatologists, distancing itself from claims of Cera's founding role.
This marks CeraVe's first Super Bowl advertisement, joining other beauty brands in the high-profile advertising event.
The campaign, developed by Ogilvy and directed by comedy duo Tim & Eric, showcases Cera's unique role as a beauty ambassador.