Michael Bay's Latest Project: Turning Viral 'Skibidi Toilet' into a Major Franchise

The YouTube sensation with over 65 billion views is set to expand into film, TV, and merchandise, aiming to capture the Gen Alpha market.

'Skibidi Toilet' started as a web series featuring toilet-human hybrids created using Valve's Source Filmmaker software.
The series has amassed over 65 billion views on YouTube and 15 billion on TikTok, becoming a global phenomenon among younger audiences.
Michael Bay and Adam Goodman are collaborating with creator Alexey Gerasimov to develop a film and TV franchise.
The franchise expansion includes merchandise deals for toys, bedding, and apparel, and partnerships with popular video games like Roblox and Minecraft.
Industry experts see 'Skibidi Toilet' as a potential new business model for Hollywood, leveraging online phenomena to attract younger viewers.