Michael B. Jordan’s Post-Oscars In-N-Out Stop Goes Viral

Overview

• After winning Best Actor for Sinners at the 98th Academy Awards, Michael B. Jordan was photographed at an In-N-Out in Los Angeles while holding his Oscar.
• Images and videos of the visit spread rapidly on social media, creating high-visibility, unpaid promotion for the regional burger chain.
• The stop reflects an informal post-Oscars custom that past attendees have embraced, including Paul Giamatti, Julia Roberts, Reese Witherspoon and Priyanka Chopra.
• Practical factors drive the habit, including the lengthy ceremony and the proximity of several In-N-Out locations to the Dolby Theatre, a point Jimmy Kimmel has mentioned.
• Official celebrations such as the Governors Ball also feature comfort foods like mini burgers, pizza and mac and cheese, underscoring the broader appeal of casual fare.