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3mo ago

Michael B. Jordan Follows Denzel Washington’s Privacy Strategy as ‘Sinners’ Surpasses $350 Million

His restrained online presence boosted ‘Sinners’ box office returns, positioning him to direct remakes and sequels.

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Director Ryan Coogler and Michael B. Jordan attend the European premiere of "Sinners" at Cineworld Leicester Square on April 14, 2025 in London, England.
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Overview

  • Jordan credits Denzel Washington’s advice from their work on A Journal for Jordan with teaching him to limit social media exposure to heighten audience demand.
  • He maintains a rarely updated Instagram account and avoids platforms like X and TikTok to preserve mystery around his personal life.
  • His decade-long collaboration with director Ryan Coogler began with Fruitvale Station (2013) and continued through Creed (2015), Black Panther (2018) and Sinners (2025).
  • Sinners has grossed $350 million worldwide and reinforced Jordan’s standing as a leading box office draw.
  • Jordan is set to direct, produce and star in remakes of The Thomas Crown Affair and I Am Legend 2, and Denzel Washington has hinted at joining Black Panther 3.