Miami Beach Launches Campaign to Deter Spring Break Partygoers

The city unveils strict measures and a reality TV-themed video to discourage unruly spring break behavior in March.

Miami Beach has introduced the 'Spring Break Reality Check' campaign, featuring a spoof reality TV video warning against disruptive behavior.
The campaign builds on last year's efforts, credited with reducing arrests by 8% and creating a safer environment during spring break.
New measures for March include DUI checkpoints, increased police presence, $100 parking fees, and restricted access to certain areas and amenities.
Additional rules include closing parking garages south of 23rd Street, suspending motorized vehicle rentals, and enforcing early liquor store closures.
City officials emphasize their goal of maintaining public safety and a family-friendly atmosphere, signaling Miami Beach is no longer a party destination.