Overview

• ESPN released a cinematic trailer pairing MGK’s anthem with last season’s highlights to launch its 12th annual college football music collaboration.
• Machine Gun Kelly revealed the partnership on The Pat McAfee Show and ESPN provided exclusive details to Billboard.
• “Don’t Wait Run Fast” is set to appear on MGK’s seventh studio album, Lost Americana, which drops August 8.
• Early reactions on social media have varied from praise for its high-voltage energy to criticism over its fit with college football traditions.
• ESPN’s college football coverage begins August 23 across all ESPN platforms and on ABC.